ABOUT US
KINGHOO
With over 20 years of expertise in animal husbandry technology, KINGHOO is a leading force in the livestock industry, driving innovation in animal nutrition and smart farming solutions.

Kinghoo International Trade Co., Ltd (KINGHOO TRADE) specializes in premium imported functional feed additives, comprehensive animal nutrition, and veterinary technology services, with an extensive market network spanning 26 provinces and regions across China.

Kinghoo AgroTech Co., Ltd (KINGHOO AGROTECH) is focused on empowering livestock farmers with intelligent solutions for swine and poultry management. Our technology teams, strategically located in Beijing, Dalian, and India, provide precision monitoring and real-time decision support to optimize animal health and farm productivity.

As the majority shareholder of KINGHOO AGROTECH, KINGHOO TRADE brings decades of industry expertise and resources to fuel KINGHOO AGROTECH's success in the livestock sector.

Backed by a wealth of industry experience and a commitment to technological excellence, KINGHOO is your trusted partner for advancing productivity, efficiency, and sustainability in the livestock sector.

MANAGEMENT TEAM
  • IRENE LIU
  • NIRAJ PRAJAPATI
  • KAREN PARK
  • DR.WANG YANJUN
  • ARTHUR WANG

IRENE LIU

Chairwoman



An investor in Beijing Kinghoo AgroTech Co., Ltd, our chairwoman has a strong background in computer science and brings extensive expertise in corporate strategy, management, marketing, new product development, and import-export trade.

With a wealth of experience in livestock and deep connections both domestically and internationally, she has the unique ability to connect the entire livestock industry chain.

Leveraging big data and artificial intelligence in animal husbandry, she excels in building and maintaining strategic ecosystem partnerships and possesses keen insight into smart farming industry.

NIRAJ PRAJAPATI

CEO/CTO



With over 18 years in the IT industry, Niraj Prajapati which is our CEO & CTO, has led smart farming solutions in KINGHOO since 2015.

A seasoned architect and data center designer, he brings expertise in smart farming, AI applications, business intelligence, and product design. His past roles in global companies like Emerson, Dell, and GITPL spanned business development, product management, technical consulting, and CEO.

Twice awarded "King of Cloud" in Microsoft, he also serves as the chief designer of the company's flagship product, SCANPIG.

KAREN PARK

Product Manager

With an MSc in Engineering Business Management from the Hong Kong Polytechnic University and certified as a PMP, our Product Manager is fluent in English, Chinese, and Korean.

Bringing over seven years of specialized experience in smart farming solutions, she is a visionary founding team member who has played a pivotal role in the creation of all our intelligent farming products, driving innovation and excellence from concept to execution.

DR. WANG YANJUN

Livestock Specialist


Holding a PhD in Veterinary Medicine from China Agricultural University, our Livestock Specialist serves as Vice President of the Smart Livestock Branch of the China Animal Husbandry Association and is a senior member of the Chinese Society of Animal Husbandry and Veterinary Medicine.

With 26 years in veterinary medicine, he specializes in the prevention and treatment of immunosuppressive diseases and has deep expertise in managing animal infectious disease control and immunology.

ARTHUR WANG

Poultry Expert


With over 30 years of frontline experience in breeding management and disease control for broiler breeders, our Poultry Expert has held senior management positions in the China-based operations of CP Group (Thailand) and Cargill (USA).

His expertise in poultry health includes providing specialized guidance on disease prevention and treatment, making him an invaluable consultant in the field of poultry farming.




DEVELOPMENT HISTORY
2024
OFFICIAL LAUNCH OF SCAN-PIG
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• In May, SCAN-PIG was officially launched at the Nanchang Livestock Expo, featuring a ribbon-cutting ceremony. • In October, SCAN-PIG 2.0 was released, introducing a detachable hardware feature to enhance usability.


2023
PROJECT INNITIATION AND DEVELOPMENT (SCAN-PIG)
——————
• Initiation of the project - an advanced ultrasound solution for breeding pigs, named "Scan-Pig". • In September, a demo version was completed and tested at a leading pig farm in Anhui Province in China.
• Working on iterative enhancements based on feedback.

2021-2023
ONGOING DEVELOPMENT of SMART FARM SOLUTION / STRATEGIC COOPERATION WITH CP M&E
——————
• Continued to advance various smart farming projects, expanding the technological capabilities of our product line.
• Signed a strategic cooperation agreement with CP M&E (Part of CP Group) to pursue deep collaboration on comprehensive smart farming solutions."

2020
LANDED STRATEGIC INVESTMENT FROM "iFLYTEK"
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• KINGHOO AGROTECH has received equity investment from iFLYTEK (Stock Code: 002230) and will engage in deep collaboration with iFLYTEK in both technology and business development.

2019
INTRODUCTION OF FarmzAI
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• Initiated the AIoT-powered comprehensive livestock management platform project - FarmzAI, which officially launched in March.
• Entered into strategic partnership with "OPTIFARM" in the UK for poultry smart farm solution.
• Entered into strategic partnership with "WESSTRON" in Poland for swine smart farm solution.
• Released Kinghoo e-Farmer 4.0 by introducing a diagnosistic function for poultry diseases.

2018
RELEASE OF KINGHOO E-FARMER 3.0
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• Launched Kinghoo e-Farmer 3.0 with an innovative “veterinarian chatbot” feature, marking the industry’s first application of chatbot technology in livestock management.
• A formal launch event for Tinghao e-Line 3.0 was held in Beijing in June.
• In November, a strategic partnership agreement was signed with **IFIP** (French Pork and Pig Institute).

2017
LAUNCH OF KINGHOO E-FARMER 2.0
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• Released Kinghoo e-Farmer 2.0, incorporating real-time recognition of animal body parts and symptoms, making it the first AI+AR integrated diagnostic software in the industry.

2016
COMPANY ESTABLISHMENT AND PRODUCT DEVELOPMENT
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• Commenced development on the AR-based smart pig disease diagnosis app, named "Kinghoo e-Farmer".
• In March, the Kinghoo e-Farmer DEMO was launched in Vietnam
• Followed by the official release of "Kinghoo e-Farmer 1.0" in September, which received strong market feedback.

QUALIFICATION AND HONOR
CONTACT US
Beijing Kinghoo AgroTech Co., Ltd

Address: 101-116 Yuda Creative Center, No.3 Jiuwen Road, Dougezhuang, Chaoyang District, 100121, Beijing, China.

Tel: +86 10 88632418
E-mail: info@kinghooagro.com